Redvespa Brand Evolution

Founded in 2003, Redvespa set out to challenge the consulting industry by combining expertise, efficiency and value with a distinctly human approach. The challenge was to carry the equity and recognition Redvespa had built for 15 years, throughout New Zealand, into the next chapter, while retaining its can-do attitude, people-first mindset and reputation for delivering outcomes. Moving beyond the familiar red, black and white palette, the refreshed identity introduces a bold suite of complementary colours and a library of distinctive shapes that reflect the complexity and diversity of the work. Supported by studio photography, iconography and typography, the evolved brand creates a confident and engaging visual language for a business deeply passionate about its craft.