Donorbees Brand

I was approached to create the brand for Donorbees, a New Zealand-based technology platform designed to simplify and supercharge payroll giving, connecting donors to charities. With a strong emphasis on the ease of the giving process and the joy it creates, the identity was developed to feel approachable, positive and engaging. The logo leans into the ‘busy as a bee’ spirit all the while feeling secure and established. Supported by a suite of illustrative and energetic assets, the identity was designed to work seamlessly across app, web and print applications.