Zeale Brand

Working with founder Paul Coster, I led the transformation of EVA Marketplace into Zeale, a brand created to bring energy, optimism and momentum to New Zealand’s renewable energy sector. As an open marketplace connecting buyers and sellers of 100% renewable electricity, the Zeale identity draws on both human connection and innovation, with a logo that references a fingerprint to reinforce the personalised experience, complemented by an energetic colour palette inspired by geothermal, solar and wind energy. The brand is designed to feel modern, approachable and build excitement toward a clean energy future.