Kinross Rebrand

Working closely with the client and strategist, our aim was to redefine Kinross as New Zealand’s leading wine experience and strengthen its position as a pioneer and collaborator within the Gibbston wine region. The identity was crafted to connect with a broad audience, from curious new wine drinkers to loyal connoisseurs. With a contemporary typeface, vibrant colour palette and region-led photography, we captured the energy and enthusiasm that make this place unique. Over time, a suite of touchpoints have been crafted to help promote Kinross as the destination to immerse yourself in all things wine.