As a family owned and operated business within a competitive market, Edwards & Co required a logo that reflected their timeless designs and 30+ years of industry knowledge. The logo was the start of their goal to becoming a boutique stroller brand and one day breaking into the Australian market. From the creation of their logo in 2013, I have continued our collaboration, designing textile prints for strollers, packaging, POS material and digital marketing collateral. Edwards & Co is currently stocked within 43+ stores throughout New Zealand and Australia and continue to grow in popularity.

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