As former head of graphic design at streetwear label ilabb, I worked across many facets of the business, designing and producing collateral from the creation of look books to online marketing. For me, the most rewarding design tasks were the illustrations. To create designs that resonate with a wearer is the ultimate design problem I love to solve. I have a clear understanding of researching and designing for the brand aesthetic, apparel trends and target market to create successful designs that will go to production.

Client designs showcased - ilabb / Macpac

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